To get national healthcare right requires Adaptive Intelligence
With the employer mandate delays being the latest setback to U.S. president Obama's push for national healthcare, it's worth looking at how other countries are successfully tackling the same problem....
View ArticleAdobe proves that the cloud is good for IT Ops
Adobe Systems is a pioneer and fast mover in the public cloud and in so doing is showing that there is nothing for infrastructure & operations professionals (IT Ops) to fear about this move....
View ArticleThe Fractured Banking Model: Embrace Change Or Fight It?
In the latest episode of Forrester’s What It Means podcast, Senior Analyst Peter Wannemacher discusses how the traditional banking model is fracturing – making way for an open model that will reward...
View ArticleAccenture Joins The Apple Enterprise Train
To be successful in the enterprise, Apple needs to find partners that can build complex, end-to-end mobile solutions. In 2014, IBM was the first tech giant to do a deal to bring Apple’s development and...
View ArticleThe Data Digest: Instagram And Snapchat Have Room For More Ads, According To...
While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load. According...
View ArticleAre Your Partner Channels Still Relevant? Invitation To Forrester’s B2B Forum
The shift in technology buying trends favoring line-of-business (LOB) leaders is having a significant impact on traditional partnering, reselling, and value-added services. With business buyers now...
View ArticleThe Forrester Wave™: Continuous Testing Service Providers, Q3 2017
Digital disruptors and customer-obsessed organizations are improving customer experience (CX) by shortening their software delivery cycles, delivering features in smaller increments, and scaling their...
View ArticleThe Canada Customer Experience Index For 2017: Losses Across The Board
I’m happy to announce that we just released this year’s Customer Experience Index report for Canadian brands. The report is based on Forrester’s CX Index™ methodology, which measures how well a brand’s...
View ArticleThe Pressure From Values-Driven Consumers Continues To Build
There’s a new urgency in the marketplace: to appeal to values-driven consumers. When Forrester first started discussing the importance of corporate values many years ago, we were met with both support...
View ArticleAnnouncing Forrester’s 2017 B2B Commerce Suites For Midsize Organizations
One size does not fit all and when it comes to Commerce Suites, midsize organizations want a full spectrum of selling capabilities, packaged with out of the box templates delivered via cloud services....
View ArticleNew Forrester Wave Finds That Midmarket Companies Want Enterprise Features At...
I’m pleased to announce the release of “The Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017.” A first for Forrester, this Wave dives into the world of B2B companies with $50...
View ArticleConfiguration Management and the CMDB: An Updated Take
I get a lot of inquiries from I&O pros on configuration management. It’s a broad topic. Tools such as Chef and Puppet solve configuration management problems: what is the intended state of a given...
View ArticleAmazon Blends Digital and Physical Experiences At Their New Book Store
Recently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience. While Amazon has much to learn about retail from the brick and...
View ArticleCXDC 2017: Navigating the Uncertain Future of Federal Digital Engagement
Next week at Forrester’s annual CXDC Forum in Washington, D.C., I’ll be joined by more than 200 government leaders who are leading the charge to improve CX at the federal level. Our packed agenda...
View ArticleThe Advisory Board Acquisition Signals The Rise Of Integrated Networks
UnitedHealth Group’s acquisition of The Advisory Board Company’s healthcare business for $1.6B is the largest deal of its size for insurers, injecting the organization with new data resources,...
View ArticleThe Global Digital Marketing Gap
Over the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan...
View ArticleDoes ABM Drive Results For Your Business?
ABM … Account-based marketing … A – Bee – Em. Unless you have been living under a rock, you can’t have helped but notice the hype around ABM. And some of the confusion too. But here’s the thing about...
View ArticleCDOs, CAOs (or Equivalent), We Want You!
Data leadership is proliferating. More than ½ of companies now have a chief data officer (CDO), and an almost equal number have a chief analytics officer (CAO). Many of those without these data leaders...
View ArticleData Commercializers Do It Differently: It’s Best To Be Prepared
We know that the data economy is going to be huge. Data fuels innovation, and having that unique data point (or “alt data”) brings incremental value and competitive advantage. Demand for data is...
View ArticleCover Your aaS Renewal Discussions
Many of our clients are fast approaching their contractual renewal dates for Cloud and as-a-service (aaS) offerings. They have expressed concerns over vendors changing licensing models and pricing...
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